The 22-foot tall billboards will feature the backsides of two male models with their pants so low their underwear is exposed. They'll appear in six locations around Brooklyn, primarily in Crown Heights. State Senator Eric Adams unveiled the prototype yesterday.
When you raise your pants, you raise your character. When you raise your pants you raise your grade. When you raise your pants you raise your self-esteem and raise how you feel about yourself.
Apparently the whole sagging pants trend is more than just young people testing the boundaries of society, Senator Adams says it's actually something that started in prison. Interestingly, reaction to the campaign seems mixed along gender lines. Guys we spoke to don't like it.
"My opinion is it's just to the individual. You know, I think you know, free country." "People have been walking around with their pants hanging off their behind for years now. I don't know. It never hurt anybody, never bothered anybody."
But the ladies are all for it. "That's good. I don't like the young people with the pants going down. They are supposed to wear them up like a man, wear it up, no down." "No I don't wanna see that." "So you think it's a good idea." "Yeah, I think it's a good idea. They should make it a law. Give out tickets and arrest them."
Senator Adams says however he is not interested in throwing anyone in jail for sagging pants, just setting a good example. "It is a responsibility of adults and young adults to set a standard for the youth."
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